You may think you’ve seen every type of competition there is to see, but you’ve never seen one like this.

We’re challenging you to get creative with TikTok; stand out and you could win
up to USD20,000
worth of ad credits and many more prizes.

Entries open:
14 June 2021

Entries close:
28 July 2021

TikTok is a place where creativity & joy thrive.

  • Where realness is the cultural currency
  • Where brands can show up as equals in the community and connect with real audiences.
  • TikTok is changing the landscape for agencies and brands with its credible, inspirational and entertaining content.
  • The truth is 2020 belonged to TikTok* and it looks like nothing will change in 2021, so come on!
  • Take part in a contest that debunks all the TikTok myths you’ve come across.

*According to Sensor Tower

Who can enter?

If you are a team of up to four marketers, creatives or advertisers working together in an agency, then we want you! Use the freedom that TikTok empowers you with to unleash your creativity

Check out the briefs below to get started.

The Briefs

What we need you to solve.
Pick one of three briefs.

TikTok is not
for my brand!

How many times have you heard this from your clients? Well, this category is your chance to prove that every brand should find its place on TikTok. It’s a place to unleash the creative side of your brand, no matter how big or small, serious or fun your brand is. Every brand has a creative side!

The task: choose a brand seemingly unsuitable for TikTok and create a campaign for their target audience. Up for the challenge?

It’s time to
#LearnOnTikTok

Edutainment content has been on the rise, making TikTok a platform that not only entertains but also educates, inspires, and motivates. This category is to educate the TikTok community about your brand, its benefits, how to use it, and anything else that you want to teach them about.

The task: choose a brand and develop an idea that showcase how TikTok is a platform where you can create valuable edutainment content that gives food for thought. How? Exactly as you wish.

TikTok is only
for challenges!

We love our hashtag challenges, they are the heart of TikTok but we are much more than that. TikTok has a full suite of integrated advertising solutions that allow brands to interact with TikTokers throughout the marketing funnel. This category is for brands that are looking to capture their audiences’ eyes, minds, and hearts from awareness to conversion and even beyond.

The task: show us how your idea will take the user through the funnel to achieve success for your brand on TikTok!

We all need a little help sometimes, so we’ve put together a few tips on how you can make the best of TikTok.

Camera tips
and tricks

Together we’ll walk through a few best practices when it comes to camera tips and tricks.

Discover more

Lighting,
Camera, TikTok

Let’s take a look at a few basic things to keep in mind when shooting a video.

Discover more

Adding effects
and editing

Explore a variety of creative effects and editing tools.

Discover more

Missed our mid-contest webinar?

Check it out here!

Do you want to take part in Rock The Tok but don’t know where to start? Or maybe you have some questions on the brief or rules? Hear some of the questions and answers from our mid-contest webinar here.

Still can’t find the answer to your question? Then drop it below!

Ask us anything – no question is too big, or too small!

Which brief are you interested in working on?

Gain fame, glory and prizes galore

We think great work should be rewarded, that’s why we’ve put together some awesome prizes and incentives for the best submissions.

Grand Prize

  • $20,000 in ad budget* to run your winning campaign
  • 3 Creators to kickstart your campaign
  • Consultation with brand strategy team
  • Consultation with TikTok Creative Lab
  • TikTok Headphones
  • Swag Box
  • Grand Prix Trophy
  • Exposure in Campaign ME
  • *(applicable to reservation products in GCC/METAP inventory only)

Gain fame, glory and prizes galore

It doesn’t end there! For each brief, we will also be rewarding the top shortlist with:

  • TikTok Headphones
  • Swag Box
  • Runner Up Trophy

Key Dates

14 June 2021

Entries open

24 June 2021

Questions submission

29 June 2021

Mid-contest webinar

28 July 2021

Entries Close

3 – 12 Aug 2021

Judging session

18 Aug 2021

Results

Frequently Asked Questions

Don’t see your question here? Email us

Who can enter?

Rock the Tok is open to teams of up to 4 for all marketers, creatives and advertisers from agencies in GCC/ METAP.

What is not allowed?

Do I have to pay?

Can I team up with a friend?

Can I join more than one category?

Can I submit more than one entry in a category?