You may think you’ve seen every type of competition there is to see, but you’ve never seen one like this.

We’re challenging you to get creative with TikTok; stand out and you could win
up to USD20,000
worth of ad credits and many more prizes.

Entries open:
14 June 2021
Entries close:
28 July 2021

TikTok is a place where creativity & joy thrive.

  • Where realness is the cultural currency
  • Where brands can show up as equals in the community and connect with real audiences.
  • TikTok is changing the landscape for agencies and brands with its credible, inspirational and entertaining content.
  • The truth is 2020 belonged to TikTok* and it looks like nothing will change in 2021, so come on!
  • Take part in a contest that debunks all the TikTok myths you’ve come across.

*According to Sensor Tower

Who can enter?

If you are a team of up to four marketers, creatives or advertisers working together in an agency, then we want you! Use the freedom that TikTok empowers you with to unleash your creativity

Check out the briefs below to get started.

The Briefs

What we need you to solve.
Pick one of three briefs.

TikTok is not
for my brand!

How many times have you heard this from your clients? Well, this category is your chance to prove that every brand should find its place on TikTok. It’s a place to unleash the creative side of your brand, no matter how big or small, serious or fun your brand is. Every brand has a creative side!

The task: choose a brand seemingly unsuitable for TikTok and create a campaign for their target audience. Up for the challenge?

It’s time to
#LearnOnTikTok

Edutainment content has been on the rise, making TikTok a platform that not only entertains but also educates, inspires, and motivates. This category is to educate the TikTok community about your brand, its benefits, how to use it, and anything else that you want to teach them about.

The task: choose a brand and develop an idea that showcase how TikTok is a platform where you can create valuable edutainment content that gives food for thought. How? Exactly as you wish.

TikTok is only
for challenges!

We love our hashtag challenges, they are the heart of TikTok but we are much more than that. TikTok has a full suite of integrated advertising solutions that allow brands to interact with TikTokers throughout the marketing funnel. This category is for brands that are looking to capture their audiences’ eyes, minds, and hearts from awareness to conversion and even beyond.

The task: show us how your idea will take the user through the funnel to achieve success for your brand on TikTok!

We all need a little help sometimes, so we’ve put together a few tips on how you can make the best of TikTok.

Camera tips
and tricks
Together we’ll walk through a few best practices when it comes to camera tips and tricks.
Lighting,
Camera, TikTok
Let’s take a look at a few basic things to keep in mind when shooting a video.
Adding effects
and editing
Explore a variety of creative effects and editing tools.

Missed our mid-contest webinar?

Check it out here!

Do you want to take part in Rock The Tok but don’t know where to start? Or maybe you have some questions on the brief or rules? Hear some of the questions and answers from our mid-contest webinar here.
Still can't find the answer to your question? Then drop it below!

Ask us anything – no question is too big, or too small!

    Which brief are you interested in working on?

    Thanks for your question! Make sure you join us for the webinar where we’ll be answering your question and more.
    Add to calendar

    Gain fame, glory and prizes galore

    We think great work should be rewarded, that’s why we’ve put together some awesome prizes and incentives for the best submissions.

    Grand Prize

    • $20,000 in ad budget* to run your winning campaign
    • 3 Creators to kickstart your campaign
    • Consultation with brand strategy team
    • Consultation with TikTok Creative Lab
    • TikTok Headphones
    • Swag Box
    • Grand Prix Trophy
    • Exposure in Campaign ME
    • *(applicable to reservation products in GCC/METAP inventory only)

    Gain fame, glory and prizes galore

    It doesn’t end there! For each brief, we will also be rewarding the top shortlist with:

    • TikTok Headphones
    • Swag Box
    • Runner Up Trophy

    Judges

    Who you need to impress.

    Nikhil
    Sandhu

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Lisa
    Batty

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Paul
    Shearer

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Paul
    Banham

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Christine
    Harb

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Elda
    Choucair

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Khaled
    AlShehhi

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Khaled
    Ismail

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Layal
    Takieddine

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Seyoan
    Vela

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Tony
    Kayouka

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Youssef
    Gadallah

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Toufik
    Chadli

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Moe
    Zein

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Jovana
    Jovanovic

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt luctus justo, eleifend fringilla augue pulvinar ut. Mauris id sem facilisis, uscipit est sollicitudin, semper nibh. Vestibulum tincidunt nulla sed libero tincidunt rutrum. Nulla sed ligula in eros euismod efficitur.Donec eros neque, gravida a posuere

    Key Dates

    14 June 2021

    Entries open

    24 June 2021

    Questions submission

    29 June 2021

    Mid-contest webinar

    28 July 2021

    Entries Close

    3 - 12 Aug 2021

    Judging session

    18 Aug 2021

    Results

    Frequently Asked Questions

    Don’t see your question here? Email us

    Rock the Tok is open to teams of up to 4 for all marketers, creatives and advertisers from agencies in GCC/ METAP.

    Any content that promotes, advertises, or displays alcoholic beverages, intoxicating drinks,cigarette/tobacco products, gambling/lotteries, pharmaceutical/medicinal products, health facilities, medical devices, psychotropic substances, animal feed, games of chance, food and activities that are not in accordance with the law; disturbing,offensive, defamatory, harassing,threatening, full of bigotry, hatred, violent, vulgar, obscene,pornographic, or in any other way violating or harming or having a possibility to injure any person or entity, whether the material is protected by law or not; unethical submissions that are made by violating a rule to gain an unfair advantage in, or that are using fraud to win; and/or fake news and unfounded claims, will not be tolerated. Such entries will be disqualified immediately.

    No entry fee is required.

    Yes, you can create a team of up to 4 marketers, creatives and advertisers from agencies in GCC/ METAP.

    Yes, you may submit more than one entry per category—there is no limit on the number of submissions you enter. To submit another entry, participants will need to repeat the submission procedure.