How many times have you heard this from your clients? Well, this category is your chance to prove that every brand should find its place on TikTok. It’s a place to unleash the creative side of your brand, no matter how big or small, serious or fun your brand is. Every brand has a creative side!

The task: choose a brand seemingly unsuitable for TikTok and create a campaign for their target audience. Up for the challenge?

Edutainment content has been on the rise, making TikTok a platform that not only entertains but also educates, inspires, and motivates. This category is to educate the TikTok community about your brand, its benefits, how to use it, and anything else that you want to teach them about.

The task: choose a brand and develop an idea that showcase how TikTok is a platform where you can create valuable edutainment content that gives food for thought. How? Exactly as you wish.

We love our hashtag challenges, they are the heart of TikTok but we are much more than that. TikTok has a full suite of integrated advertising solutions that allow brands to interact with TikTokers throughout the marketing funnel. This category is for brands that are looking to capture their audiences’ eyes, minds, and hearts from awareness to conversion and even beyond.

The task: show us how your idea will take the user through the funnel to achieve success for your brand on TikTok!