Lighting

Lighting is an important element to making a successful TikTok video. Good lighting helps to set the mood or tone you’re going for with your videos. It also lets your viewers know where to focus their attention. If your videos are well-lit, they’re more likely to grab users’ attention when they come across it on TikTok.

In terms of getting great lighting, some of the best videos are filmed in areas with even and natural lighting, like outside or near a window. What’s just as important, however, is where your subject is placed in that lighting. Try to avoid harsh shadows that might cover up your face, unless you want a more stylized or dramatic effect. There are lots of opportunities to get creative with your lighting, as you can achieve custom lighting effects with things like color bulbs, table lamps, and Christmas lights. You might be surprised to find out how many of these things you already have.

Cameras

Believe it or not, you have everything you need to make TikTok videos right on your phone. That’s right. You don’t need to buy any additional equipment if you have a camera phone.

You may, however, want to inspect your lens before shooting to make sure it’s clean and free from anything that could change the way your videos come out.

Because TikTok is a platform for vertical videos, best practices suggest shooting your video vertically to maximize screen space. Composition is also important, so be mindful of where your subject is in the frame. For example, it’s a good idea to have your subject away from the right side of the screen where TikTok’s icons appear.

Next up: movement. Consider moving the camera around your subject. This allows the user to engage with your videos in a more dynamic way. As you record, having the camera be mobile can make your video more interesting and shows viewers how creative you are. You could also shoot in new backgrounds or locations and show your audience something different.

Camera or phone stands

Want to record a steady shot or two? Stands are your friend. They not only help you frame up your shot, but they provide a stable, consistent view for viewers.

Here is where you can also get creative. While it’s true that there are a lot of affordable camera stands you can buy on the internet, many successful creators often use items they already own. Books, chairs, bags, pillows, you name it. If it provides a stable support for your camera or phone, it works.